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How NOT To Market Batman Brought To You By ABC

Batman Begins ABC Fail

Sometimes on your journey through the internet you stumble upon something that you think “Oh man, that has to be a joke”, and then you think about it and you ponder it and it haunts you and then you realize that, no wait, you couldn’t make a joke that stupid if you tried. It has to be real. This revelation probably happens all too often on the internet, with the sheer amount of problematic content that is created by letting everyone share their thoughts on an equal footing(even the stupid people).

It’s a sad state of affairs when something that induces so much head-scratching is created by a large tv network to promote a 2005 film that pretty much everyone has seen or knows about, unless they’ve been living under a rock, in which case they probably aren’t watching ABC. Yes folks, in an attempt to advertise the “family premiere” of Batman Begins, some eight years after it’s initial release (what constitutes a “premiere” here?) they edit it together to make it seem like a completely different film altogether. It’s pretty hilarious just how wrong marketing can be sometimes, but also pretty eye-opening if you were previously unaware how sometimes marketing campaigns can completely botch the entire message of the movie. If having Batman’s slogan as “He fights for family…and lives for love” doesn’t make you guffaw endlessly then there may be no hope for you. Check it out.

What do you guys think? Can you name any examples where marketing campaigns get it this wrong? Who thinks ABC Family should handle all marketing for movies from now on? What was the most ridiculous part of this promo? Sound off in the comments!

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