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Play The Great Gatsby to send books to children in Africa

The Great Gatsby 8 bit Game

The Great Gatsby is one of those classic stories that perpetrates the classroom of almost all English majors during their school career. As many of you are aware, a new film adaptation by Baz Luhrmann is imminently sent to hit us in the face with all of its glitzy charm, decoration and of course, melodrama. Starring Leonardo DiCaprio, Joel Edgerton, Tobey Maguire and Carey Mulligan, with a soundtrack by venerable hip hop wizard Jay-Z there’s a lot to take note of here (check out our massive May movie preview for more information).

To coincide with this release, and the newfound spotlight shone on the property, developers Charlie Hoey and Pete Smith, in partnership with charity company Out Of Print Clothing are working together to help combat illiteracy in Africa. It’s a pretty innovative and simple business model. All you need to do is go to their website to play an 8-bit knockoff of The Great Gatsby, and every 25,000 points you earn, a book will be sent to Africa. They hope that this project will enable them to send over 10,000 books to help the children over there. What’s this, you get to have fun while you’re saving the world? Could it be any simpler? Plus, if you finish the game there are special offer incentives!

Of course, don’t expect anything groundbreaking, this is in essence, a very typical 8-bit game that’s had a makeover so that it resembles The Great Gatsby. Still, considering the point of all of this, what were you expecting? As of writing, the companies have managed to distribute 2916 books to Africa, so make sure to head over and help them boost those numbers!

What are you waiting for? Go and play the game here and get some books sent to kids!

Is this a clever marketing ploy or a truly noble and interesting cause? Do you like the game? Did you finish it? Would you like to see more stuff like this?

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