Last night was the 50th iteration of the Bowling-for-soup-er cup of the Yankeedoodle handegg tournament. If that made sense to you then Congratulations! You have an appalling sense of humour as well.
Of course, the Superbowl is the biggest television event of the year, and so outside of the actual sport, movie studio marketing departments clamour to get their trailers shoved into everyone’s intensely focused eyeballs. As a result, there’s a bidding war, and these trailers are always obscenely expensive. Because I don’t give a shit about sport, but do care a lot about film, I’ve decided to collect all the trailers into one, handy place, and provide my own pithy analysis. Be sure to stay tuned until the end where I crown one of the trailers as my winner of the event, and of course feel free to tell me how wrong and unreasonable I am in the comments.
Without further ado, here they are, in alphabetical order:
10 Cloverfield Lane
Josh Campbell, Matthew Stuecken & Damien Chazelle
Mary Elizabeth Winstead, John Goodman & John Gallagher Jr.
Waking up from a car accident, a young woman finds herself in the basement of a man who says he’s saved her life from a chemical attack that has left the outside uninhabitable.
How’s the trailer?
Mysterious and excellent! Previously announced out of the blue less than a month ago, 10 Cloverfield Lane was a surprise to everyone. In terms of marketing, this feels like J.J. Abrams in his absolute element, and hopefully that translates to a great first film from Trachtenberg, with this “sort of side-quel” to cult classic monster movie Cloverfield.
I love the final shot (image above) and the monstrous scream, but I have to highlight the editing of the opening brutal car crash, perfectly smash cutting between collisions and logos. It’s a jarringly effective little trick.
Why it will be good:
I loved Cloverfield, and believe it to be very underrated. I’m definitely intrigued by any potential expansion to the mythology, and I love the fact that this film was made in secret. What’s surprising is that it got a super bowl trailer at all, meaning the marketing budget for this film must easily outweigh the ACTUAL budget. I have a feeling it will be more in line with Gareth Edward’s Monsters, rather than the carnage filled Cloverfield, which suits me perfectly, but may alienate others.
Why it could suck:
This trailer at least settled some fears that the whole film will be set in John Goodman’s bunker (which I wouldn’t mind, frankly), but it’s limited budget means actual monster action is probably very slight, which may upset less patient, or artistically intrigued viewers.