ASG deliver a “Day’s Work” with their new music video
ASG are a four piece American rock band that have developed a cult following over the years by having their music habitually crop up in skateboarding, surfing, and snowboarding videos. This has made their music become synonymous with a certain type of “cool” that appeals to the people who indulge in these activities.
When ASG started in 2001 they initially went by the name All Systems Go, but then had to stick with the acronym after copyright issues were raised with a band of the same name. This abbreviation though has allowed them to jest over the years that ASG actually means several different things, including “amplification of self gratification”, “all systems gone”, and “anarchist school for girls”, among others.
This year saw the band release their fifth album, entitled Blood Drive, a full six years after their last release, Win Us Over. Win Us Over was received extremely well and seen as a massive culmination of their sound, perfectly balancing the tripped out stoner/doomy elements of Kyuss with the focused hook embellished pop music sensibilities of Queens Of The Stone Age. Despite spanning a wide variety of influences, the band manage to create a sound that they can call their own.
Now, they’re back and Blood Drive seems to be another successful venture into their sound. They’ve just released a new music video for the song “Day’s Work“, which is one of their slower, doomier numbers. The central riff is appropriately hooky and the melodies used are surprisingly intricate and beautiful. The whole song whirls together and slowly becomes more dreamy as time goes on, before fading out at just over four minutes. It’s nice to see a song in this genre that keeps at a sensible length. ASG have always been a band that don’t mess around and those pop writing sensibilities allow them to focus on writing great, concise songs.
As for the video, it’s a pretty formulaic, but appropriate black and white performance footage with a psychedelic twist. The shots become blurred and during the latter part of the song, liberal splashes of colour begin to appear, augmenting the mood of the song.
All in all, if you’re a fan of ASG’s previous work you’re likely to be pleased with their latest effort.
Blood Drive is out now via Relapse Records.