Bring Me The Horizon release yet another new music video
Bring Me The Horizon are a band that, while generally hated by the more discerning metal fan, have actually created one of the more genuinely emotional and affecting albums of the year in Sempiternal. It was released back in April and since then the band (or more realistically, their label) have spared no expense at trying to break through to the more resistant metal fan. Today sees the debut of yet another music video from the band, this time for the first track on the album, the anthemic “Can You Feel My Heart?”
“Can You Feel My Heart” starts the album out on a strong note, deftly blending atmospheric electronics with their post hardcore leanings (although the “post” in this instance seems to come more from the realm of post rock – post post hardcore?). It lurches forwards and keeps it simple, but effective, with Oli Sykes troubled yowls adding the required intensity to proceedings. About two thirds of the way through, the song slows down and becomes introspective, displaying a level of depth that the band have never previously reached. Musically, this is a song that should appeal to a lot of people, but if you just can’t stand Bring Me The Horizon (i.e. just the utterance of their band name makes you angry), then this probably won’t convert you.
Visually, the video starkly blends well shot band footage with a subplot about a young male fleeing from a group of pursuing hooded and masked individuals. The are dressed like classic plague doctors, with the masks that contain aromatic herbs/flowers meant to block out bad smells, which at the time people thought were the causes of disease. When they capture the man they lay him on a table, and cut away at his heart, though instead of it being disastrously gory they only take a small piece and leave him in a wooded, bright setting. It’s a perplexing video, but extremely well shot. Love is a plague apparently, and should be cut out. For some reason the video isn’t on Youtube, so here’s everyone’s favourite player Vimeo. Check it out.
Sempiternal is out now via Epitaph Records.