Vanna release stunning series of independent videos to promote their new album
Music videos are a very popular (for good reason) method of promoting a band’s new music. Quite often they’ll hand pick a couple, or perhaps even a few tracks from an album during its “release cycle” and create video accompaniments for them. Sometimes those videos will reflect the lyrics, sometimes they’ll just be cool visual experiments. Thing is, as a fan, do you ever think “oh man, I wish they picked a better song to make a video about?” I know I’ve felt that way in the past, even though it’s not up to me, or the fans and it never should be. The band will do what the band want to do with their art, and that’s the nature of it. Vanna, the American post hardcore band have decided to take a different approach to creating videos for their new album The Few And The Far Between (their fourth overall).
The band have announced that they have made a film for the whole album, and that each track is actually a “chapter” in the story. These chapters will be released once a week, every Friday, allowing fans to lap it all up over an agonizing several week period. This was originally announced last Friday via their social media by bassist Shawn Marquis. Check out what he said below:
“When picking songs off a new album to highlight as singles or videos, for bands it’s much like parents with multiple children trying to pick a favorite. Ideally, you’ve put so much love and work into each one and don’t want to leave any behind or give less attention to each. We are so proud of all of our “children” on our latest album “The Few and the Far Between” that we wanted to figure out a way to highlight each song, just as important and meaningful as the last.
Toying with the idea of shooting a video for every song, the idea to make a movie was born. This fictional narrative follows characters through a storyline where each scene touches on ideas and subjects expressed in each song in the same order of the album track listing. In sort of a Pink Floyd’s “Dark Side of the Moon” meets The Wizard of Oz, the only soundtrack for the movie is the music of the album while the action plays out accordingly (with subtitles for dialogue).
Though the movie is influenced by such coming-of-age movies as Stand By Me, The Goonies, and Less Than Zero, the characters and problems are derived from our own lives, as well as the stories of our close friends and fans we’ve met in our travels. This is very much OUR project, shot and produced by us with only help from our friends, behind the scenes and in front of the camera (none are trained actors) which we have created for YOU.
Each Friday, we will release a new video for a song on the album until the story is finished. Our hope is that some of you out there can relate to something in these stories and know that if you are experiencing or have experienced similar problems in your life, you are not alone. We are just like you and experience this life the same way and are looking to connect with others out there. We are the few and the far between, but together we find acceptance.
Enjoy the movie!
The first two chapters can be seen below:
All in all, this is pretty well made for a completely independent production, with non-real actors. The subtitles do move slightly too quickly sometimes though, and are not quite well paced enough to not distract from the action happening on screen. Overall though, this is a very ambitious and admirable project that perhaps more bands should consider undertaking. The Stand By Me spirit is strong here – I only hope that not too much of this is a true story!
The Few & The Far Between was released in March via Artery Recordings.