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The Ongoing Concept ‘Handmade’ this video. Be impressed.

The Ongoing Concept Unwanted video screen cap

As we mentioned a few weeks ago, noisy Idaho brothers The Ongoing Concept are working on a new album for which they made all the instruments by hand. Aptly, the record’s called Handmade, and they’ve today released the first single from the album called “Unwanted“, along with a video that is – you guessed it – handmade.

Their dedication to the concept is admirable, but although you can tell they’ve made it themselves – frontman Dawson Scholz is credited as director, and you can see them all filming intermittently – it’s still as professional-looking as you’d want from the genre.

Anyway, take a look for yourself:

This is not only the first song from Handmade we get to hear, but it’s our first real look at all the handmade instruments we’ve only glimpsed in teasers so far. These teasers are being followed with in-depth making of videos – as has the music video (see below) – so if it’s more Handmade behind the scenes footage you’re looking for that’s exactly what The Ongoing Concept are offering.

Literally – everything is handmade. The set. The editing. All of it. Wow.

Handmade is due out June 16th via Solid State Records. The Ongoing Concept will be on the road next month with Dayseeker and Outlands, hitting the following stops:

6/11 Denver, CO @ Marquis Theatre
6/12 Iowa City, IA @ The Blue Moose
6/13 La Crosse, WI @ The Warehouse
6/14 Danville, IL @ Vintage Villains
6/15 Barrington, IL @ Penny Road Pub
6/16 Detroit, MI @ The Ritz
6/17 Kent, OH @ The Outpost
6/18 Albany, NY @ The Hollow
6/19 Providence, RI @ Simons 667
6/20 Allentown, PA @ Planet Trog
6/21 Lemoyne, PA @ The Champ
6/22 Brooklyn, NY @ The Place
6/23 Howell, NJ @ Gamechanger World
6/25 Fredericksburg, VA @ KC’s Music Alley
6/26 Greensboro, NC @ Greene St. Club
6/27 Jacksonville, FL @ The Murray Hill Theater
6/28 Orlando, FL @ Backbooth
6/29 Odessa, FL @ The Goat House
7/1 Houston, TX @ Walters
7/2 Austin, TX @ Dirty Dog Bar
7/3 Dallas, TX @ Sons of Herman Hall

What do you guys think about this concept? Is it just a gimmick or a worthwhile experiment? The comment system is at your disposal.

Jón writer banner Jan 2015