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Feed The Rhino

Feed The Rhino - The Sorrow And The Sound album art

The Sorrow And The Sound

16th June 2014 – Siege Of Amida/Century Media Records

01. New Wave
02. Give Up
03. Behind The Pride
04. Black Horse
05. Finish The Game
06. Revelation Not Revolution
07. Set Sail For Treason
08. Deny And Offend
09. The Sorrow And The Sound
10. Bright Side Of A Dark Ride
11. Keep Your Purpose Hitman
12. Another Requiem

Feed the Rhino have worked their way into common knowledge as far as UK rock scene is concerned, and with the release of their third full length it’s unlikely that they’re going to be going anywhere soon. The Sorrow and The Sound has no shortage of full-on southern riffs – the kind that would make Cancer Bats shake in their boots – but also an abundance of crowd chant choruses, all of which have elevated their sound into something much grander than seen on previous attempts. The tracks on this album feel more structured, rather than just a collection of riffs arranged into a song. This may get them some stick from diehard fans, but will certainly open a lot of doors for them to attract new listeners.

Straight away, from first track “New Wave”, this new refined sound comes into play. Gone are the jagged rhythms that gave them a technical edge but made some songs slightly harder to follow. Instead there are no shortage of ravenous yet hooky riffs at every turn, with vocalist Lee Tobin’s hardcore roars carrying over the brilliantly chaotic riffs. There is certainly no loss of intensity.

Second song “Give Up” is an exhibition of their new, crowd-friendly approach, with a chant-like chorus the likes of which is heard throughout many of the songs. “Beneath The Pride” and “Black Horse” even have a resurgence of Lee’s clean vocals – only heard in small doses in The Burning Sons – which are pulled off brilliantly. Singles “Give Up” and “Deny And Offend” stand out as personal favourites, exhibiting the crux to the sound of this album: big riffs (reminiscent of Gallows‘ prime material) as well as extremely catchy chorus sections that are bound to go down a treat live.

Lyrically, the theme of some form of revolution is hinted at, but in a way possibly overlooked by many of their peers in the scene. Rather than focusing on an upheaval of government/fighting ‘the power’/etc etc, they have looked at the importance of mind set in changing the way in which we live and how the way we think is the cause of the troubles in the world.

The album’s only flaws are in the slight deceleration in energy from the title track onwards, but it’s not an indication of lack of quality – just that to the average listener they may appear as filler after the single heavy first half. The exception comes in form of the closing track “Another Requiem”, with its infectious melodic chorus packing a powerful knockout punch.

So there are not a huge amount of defects to this album; the band have polished over the small faults that held their previous albums back from being more accessible, all the while still being recognisable as Feed The Rhino.

It is always said that a band’s third album will ensure their spot in their scene, and with The Sorrow And The Sound pulling FTR into their own recognisable sound, this album has certainly done that. With their strong touring ethic and explosive live performances they can get far. Expect big things from these lads.