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Shining’s new video for “I Won’t Forget” debuts online

Shining I Won't Forget video cap

I love Shining; I make no excuse about that. They’re a great bunch of dudes to work with – especially when they come up with great articles like this one – and so we’re stoked that their new album One One One seems to be getting such great press. It’s already been released in their native Norway – this past Friday – and comes off the back of a huge confidence-boosting win at By: Larm – the prize from which will enable them to fund a tour of North America later this year.

The song “I Won’t Forget” was debuted a while back now, but today saw the release of this new video, which they’ve been teasing for a while. Be warned: breasts ahoy, so don’t watch this one around your boss. Unless that kind of thing is acceptable in your office – then knock yourself out.

After the video, check some of our views on it!

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Neotenic writer banner

I saw Shining open for Devin Townsend at the Deconstruction show – and I’m sorry to say I didn’t pay nearly enough attention to them. I quite liked Blackjazz, and “Fisheye” in particular – but the pre-release tracks they’ve unleashed from One One One sound like Blackjazz is going to be firmly eclipsed by this.

Listening to the track it sounds to me like Marilyn Manson would have sounded if, after Antichrist Superstar, he and his band had concentrated on becoming the best musicians they could have possibly been rather than prancing about like a platoon of self-obsessed dingbats feebly attempting to be shocking.

I don’t normally go for this kind of industrial-tinged abrasiveness, but I think it perfectly matches the tone of this track – dark, sinister and a bit twisted. 

I remain unconvinced about the sax, though.

Amnesian

I don’t know the band well to be honest but I enjoyed the track a lot. There are some fun riffs and the energy of the vocals and the track as a whole is great. I’m not sold on the little atonal widdling guitar segues and the saxophone though and though the latter is certainly a bit different I don’t think it added all that much to the track.

The Baboon writer banner

Wow, different! Edgy and fresher than a pile of baby poo. Can definitely appreciate bands that step out of the box and strive to create something that’s more their own and less and continuation of a certain genre. I know of a few other bands that do unconventional combinations of industrial elements with rock or metal, but these guys seem to be towards the more radical end.

I enjoy the neurotic frenzy this song brings and the driving guitar riffing that sometimes has an almost classical rock feel to it and at other times sounds almost electronic – be it reinforced by effects of whatever kind or not. During some bits I get flashbacks to Frank Klepacki’s Command & Conquer works.

Love the catchy, raw and rhythmic vocal style as well and of course, what’s more metal than a saxophone?

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The Anthropophagist writer banner

Unsurprisingly, the moments that work the most for me in the song are the weirdest ones. I really dig the sudden dissonant guitar breaks and the sax cameo. I’ve never been into the of industrial metal meets hard rock kind of thing, so the less aggressive verses don’t particularly do it for me.

The video is a pretty straightforward sci-fi something-or-other. The plugged in naked people are supposed to get the viewer to recall The Matrix, which is easy enough to do, considering that it is one of the most visually memorable and influential movies of all time. It’s a pretty lazy reference and only serves to further the overall laziness of doing a people-are-brainwashed motif. Might as well have a sad scene gril running in a field.

Professor D. Grover the XIIIth

I’ve given the full album a few listens, and I was curious to see if the more straightforward sound of “I Won’t Forget” would carry over into the rest of the album (it has.) I actually rather like the direction on One One One… it might have made sense to continue the avant-garde mindfuckery of Blackjazz, but instead they threw us a curveball by actually making their music MORE accessible. “I Won’t Forget“ actually reminds me a great deal of Motörhead, from the riffs to Munkeby’s phrasing during the verses, but it certainly retains enough of Shining’s general oddness.

The video isn’t bad. It actually reminded me a bit of the “Fisheye” video, and while it is fairly sci-fi-by-numbers, the highlight was the general intensity of Munkeby’s performance. He’s pretty compelling to watch, and I can only assume that it carries over somewhat to his live performance.

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I can certainly see why Shining are becoming beloved of their native Norwegian public. Though more ‘accessible’ – I can’t help but think of Placebo, with their slightly industrial-tinged alt-rock – their off-kilter streak is more than present.

I’m not sure if it’s just me, but I can see reflections of this popularity in the way the video is presented. Jørgen is undeniably the face of the band, and more so in more mainstream music than in traditional ‘metal’ the singer of the band is often presented more prominently. This is certainly true, with Jørgen shown singing rather than 100% conceptual visuals.

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